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Guy Kawasaki, a major figure in high tech marketing circles, in his regular "How to Change the World" column for Aug 18th, writes a very interesting post on a hot topic:
"One of the dogmas of Twitter is that you should not repeat your tweets."
Guy's point about what I will call a "tweet-blitz" is an interesting one, and makes sense for business users from a market testing standpoint.
By the way, I tracked part of his test live from the ground up on Facebook, and was fascinated by the comments he got on both sides of the fence. He did indeed get both cheers and jeers.
What makes all the difference in his results?
In my opinion, it's that his repeat tweets were just frequent enough to get noticed as repeats, thus gaining in positive recognition, but not so often as to drive people to "unfollow" him on Twitter in significant numbers.
His repeat tweets (not to be confused with re-tweets) were no closer together than 8 hours, and as far apart as 24 hours. Take a look at his results charts.
Food for Thought: Effective marketing takes discipline, and continually tests to find better ways to address changing market conditions and shifts in audience perception.
While you may not be able to control all the variables in your test, setting up your marketing to isolate as many variables as possible gives you the edge you need, and a proper through-line for improving results across time as you roll-out, and even repeat, successful campaigns.
— Diane A. Curran